How to help your business client create their risk management plan

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How your commercial client can control risk with a risk management plan


In earlier blogposts, we’ve talked at length about risk assessment and management, along with loss control. Now let’s get down to brass tacks: How can you help your business clients get started on their risk management plan – and maintain it?

“When we talk about risk control, we’re not doing a drive-by guilting, although it can seem that way,” says Brett Barnsley, western business development director for Core Commercial. “You can’t possibly eliminate all risk. Our goal is not just to provide insurance to small-to-medium businesses (SMBs) – it’s to make sure they have the protection they need in every area of their business.”

Often that’s with an insurance policy, but there will also be risks that your client decides to manage on their own, because their potential cost is not high, or the possibility of them happening is just too slim. In both instances, though, they need to be fully aware of those potential losses and have a risk management plan in place.

Below are some obvious and not-so-obvious examples. Click on a bullet to view the pertinent article.

Commercial auto risks

If your client has company vehicles, or their employees use their own vehicles to conduct business, then commercial auto coverage is needed. At the same time, there are steps they can take to lessen the likelihood of a driving accident, using the tactics and tips outlined in the blogposts below:


Assessing cyber risks in a risk management plan

Does your client have computers that are networked and store their clients’ and employees’ private information on file? Here are a few ways to lessen those risks:


Planning for workers’ compensation risks

Your clients can lower their workers’ compensation claims and insurance costs by adding these suggestions to their risk management plan:


Property risks

If your client has a brick-and-mortar location, here are ways they can influence insurance rates in their favor here too, by:


More helps for creating a risk management plan

Developing a risk management plan may seem overwhelming to your client. How and where do they start? How comprehensive should it be? Should they try to plan for every possible risk? Here are a few more articles to help them get started: Scenarios to think about, checklists and suggestions on where to begin.

Brett recommends helping your client make a list of every potential scenario and loss you can think of, and then discussing these possible losses to ascertain

  • How great is the likelihood and the cost of each risk?
  • Is it a risk that needs insuring?
  • Are there ways you can minimize their possibility right now and in the future?
  • What are the most cost-effective ways to mitigate those risks?

Unless your client is a mom-and-pop shop, their risk management plan and loss control efforts shouldn’t be “owned” by one or two people in the company. Instead, planning should span all groups, from front desk, customer service, manufacturing lines, janitorial, etc., and all levels of management. Their employees are more hands-on in their areas of labor than are your client or their managers. No doubt they have good ideas as to ways to improve safety and lower risk.

Moreover, risks change continually, as your client goes through cycles. Staff changes that result in less seniority and experience will influence risks and their probability. Environmental factors, from the obvious fires and storms, to roadwork and detours or neighboring businesses opening or closing, will also impact risks.

All that to say – they’ll need to assess risks on at least an annual basis. The best time to do this is when their insurance is about to renew. Remind them of their organization’s claims profile. Help them identify possible hazards and suggest solutions. As their trusted risk and insurance consultant, you can help them navigate the murky waters of potential risks so they can focus on growing their business.

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